Article by: Joseph Denaburg

When most people hear the name Levy's, one of the first things to enter their mind is that famous voice they hear on the radio around Christmas time. 

The concept began with a brainstorming session between Jared, Todd and Monty Ballard from Style Advertising when Monty first picked up our account in the 1990s. The plan was to create a personal feel using this voice that sounds so much like the iconic "Chicago Jewish Grandmother", while showcasing her wicked sense of humor and creating a mystique that made people question whether this unique voice actually belonged to a real person in Birmingham. 

As time went on, the ads shifted to a more "Love Line" feel where Rhoda would offer humorous relationship advice, because we all know the quickest way to a woman's heart is with jewelry! Fast forward another decade and the ads have shifted to social media and movie/song/sports references that sound hilariously hip coming from this famous voice.

As a way of commemorating the voice that we so enjoy hearing on a daily basis, we have decided to collect and archive all of the past radio commercials that we were able to get our hands on. 

Dating back to 2007, we have 2 radio ads for each year, with the exception of 2012, which was not able to be easily recovered. And as an added bonus, the image in the video is a throwback to Rhoda dressed as Santa Claus in the 90s! We hope you all enjoy listening to these commercials again as much as we have!